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Elon Musk

Lessons so far from Elon Musk's tweet trial

by David Brancaccio , Alex Schroeder and Jarrett Dang
Jan 25, 2023
University of Michigan's Erik Gordon says Musk may have offered us salient advice: don't take what he says as gospel.
Tesla CEO Elon Musk leaves the Phillip Burton Federal Building on Jan. 24, 2023, where he testified at a trial regarding tweets saying he was taking Tesla private.
Justin Sullivan/Getty Images
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To tweet or not to tweet? How brands are wrestling with Elon Musk's Twitter

by Matt Levin
Dec 16, 2022
While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 
A number of advertisers pulled out of Twitter after Elon Musk bought the company.
Chris Delmas/AFP via Getty Images
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Elon Musk joins a long line of Apple App Store critics

by Kristin Schwab
Nov 29, 2022
Large companies like Meta and Spotify have said Apple demands too big a share of revenue for selling in the App Store.
The App Store generates more than double the amount of money Google Play makes, in part because Americans favor iPhones over Android.
Kirill Kudryavtsev/AFP via Getty Images
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Twitter's messy layoffs show how not to communicate firings

by Kristin Schwab
Nov 4, 2022
Big hint: probably not via email. HR and management experts say a conversation is important.
Constanza Hevia/AFP via Getty Images
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Elon Musk is buying Twitter for $44 billion. Is it just about free speech?

by Kai Ryssdal and Andie Corban
Apr 25, 2022
Social media giant OKs "unbelievably fast" deal with world's richest person. Many observers remain uncertain of what drove his decision.
Entrepreneur Elon Musk intends to add the global communications platform Twitter to his portfolio, which includes Tesla and SpaceX.
Maja Hitij/Getty Images
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Elon Musk reaches $44 billion buyout deal with Twitter, aims to privatize the company

by Associated Press
Apr 25, 2022
Elon Musk said he wanted to own and privatize Twitter because he thinks it’s not living up to its potential as a platform for free speech.
Twitter said the transaction was unanimously approved by its board of directors and is expected to close in 2022.
Justin Sullivan/Getty Images
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Poison pills: Why companies use the self-defense strategy

by Andy Uhler
Apr 15, 2022
Shareholder rights plans, as they are also known, are used to fend off takeovers, like Elon Musk's bid for Twitter.
To prevent Elon Musk from holding too much stake in Twitter, the board has enacted a "poison pill," giving other shareholders the opportunity to buy more shares in order to dilute Musk's power.
Win McNamee/Getty Images
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The strategy behind adding Elon Musk to Twitter's board

by Mitchell Hartman
Apr 6, 2022
Musk has been an avid user — and critic — of the social media platform for years. The brand could use some "shaking up," one analyst says.
Elon Musk has been a fierce critic of Twitter's approach to speech.
Patrick Pleul/Pool/AFP via Getty Images
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Concerned about fossil fuel use, Tesla will stop accepting Bitcoin for car payments

by David Brancaccio and Nova Safo
May 13, 2021
"We could have told him about Bitcoin and energy use. Why has Musk changed his mind now?"
Tesla CEO Elon Musk tweeted the news on Wednesday, citing environmental concerns.
Saul Martinez/Getty Images
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Musk’s $100 million prize a complement to needed government climate action

by Katherine Wiles
Feb 12, 2021
The tech titan is running an innovation contest for carbon-removal technology. But it can only be a small part of the solution.
Elon Musk, the chief of Tesla and SpaceX, is sponsoring a contest with a big financial payoff, aimed at developing carbon-removal technology.
Maja Hitij/Getty Images
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