Why this CEO is leaving “money on the table”

Oct 12, 2021
“No company wants to say no to growth, but there is another side to that,” said Farmgirl Flowers CEO Christina Stembel.
Christina Stembel, who runs Farmgirl Flowers, a direct-to-consumer flower company, said she’s forfeiting growth opportunities this year in an effort to take on less risk.
Courtesy Farmgirl Flowers

Pioneering direct-to-consumer brand Warby Parker goes public

Sep 29, 2021
The company's business model was prepared it for the online sales boom of the pandemic. Now half its revenue comes from in-person sales.
People walk by the New York Stock Exchange as Warby Parker makes its debut on the stock market on Sept. 29.
Spencer Platt via Getty Images

Direct-to-consumer models key to post-pandemic future for many British businesses

Apr 21, 2021
Across Europe, e-grocery is booming. Companies that successfully pivoted want to hold onto this new slice of business.
Smith and Brock quickly pivoted its wholesale produce business to supply individual consumers during the UK's first lockdown in 2020. Now, it's a booming part of the business and one the company is looking to expand further in 2021. (Photo by Mark Case/Getty Images)

Save British Cheese boxes boost sales for suffering businesses

May 14, 2020
Hundreds of cheesemakers lost 90% of business overnight. Now they're turning to direct-to-consumer sales.
Many artisanal cheesemakers are among the small producers in the United Kingdom who plan to shrink the supply chain and sell direct.
Tolga Akmen/AFP via Getty Images

Casper cuts IPO price amid growing investor doubts

Feb 5, 2020
The company helped pioneer the direct-to-consumer mattress market, but the space got crowded quickly.
Casper, which sells direct-to-customer mattresses in boxes, has lowered the cost of its shares for its Thursday IPO.
Rachel Murray/Getty Images for Casper Sleep Inc.