“No company wants to say no to growth, but there is another side to that,” said Farmgirl Flowers CEO Christina Stembel.
The company's business model was prepared it for the online sales boom of the pandemic. Now half its revenue comes from in-person sales.
Across Europe, e-grocery is booming. Companies that successfully pivoted want to hold onto this new slice of business.
Hundreds of cheesemakers lost 90% of business overnight. Now they're turning to direct-to-consumer sales.
The company helped pioneer the direct-to-consumer mattress market, but the space got crowded quickly.