New parents are inundated with e-commerce ads and encouraged to spend more on baby products. It’s not a coincidence.
For years, brands never really paid attention to Reddit. But as LLMs and AI bots scrape the internet, Reddit has become valuable internet real estate for marketers.
The ads are notoriously sensational, claiming to show celebrities who have undergone “shocking” transformations. It turns out they do work.
Narayen also talks Adobe's move into distribution.