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Coke bundles all of its products into one campaign.

by Mark Garrison Jan 20, 2016
Coke is shifting its ad strategy.

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

by Mitchell Hartman May 7, 2014
New media once again upends traditional media.

Why Coke is defending sweeteners in an ad campaign

by David Weinberg Aug 14, 2013
Faced with declining diet soda sales, Coca-Cola launches campaign to defend the safety of artificial sweetener.
Final Note

Forget taxes, diet soda is real partisan divide

by Kai Ryssdal Feb 26, 2013
Diet or regular? A new poll shows soda choices are just as divisive as politics.
News In Brief

Best-Ever Super Bowl Ads: Diet Coke 3-D

by Adriene Hill Jan 26, 2011
I was 12 -- and remember making sure to have my glasses ready...sat in anticipation during the entire game...just waiting. Take a look at it here....