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Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.

Why Coke is defending sweeteners in an ad campaign

Aug 14, 2013
Faced with declining diet soda sales, Coca-Cola launches campaign to defend the safety of artificial sweetener.

Forget taxes, diet soda is real partisan divide

Feb 26, 2013
Diet or regular? A new poll shows soda choices are just as divisive as politics.

Best-Ever Super Bowl Ads: Diet Coke 3-D

Jan 26, 2011
I was 12 -- and remember making sure to have my glasses ready...sat in anticipation during the entire game...just waiting. Take a look at it here....