customer loyalty Archives - Marketplace

Fast-food loyalty programs have grown during the pandemic

by Kristin Schwab

Apr 28, 2021

Companies are competing with one another — and delivery apps — for your data.

Starbucks costumers who signed up for the loyalty program have bolstered the company's sales in the past year.

Mandel Ngan/AFP via Getty Images

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Target's new customer loyalty program joins retailers' "arms race"

by Erika Beras

Oct 4, 2019

Stores and brands are trying to push back against declining consumer loyalty.

Joe Raedle/Getty Images

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