Peloton, Netflix and others have to predict how their customers will behave. But amid pandemic disruption, it's an uphill battle.
Shanghai's lockdown crippled supply chains and logistics. Materials and transport costs climbed, and there have been personal struggles too.
What happens when supply chains collapse and it's up to district governments, neighbors and friends to fill the gap?
Dozens of cities are under lockdown or COVID-19 restrictions, and that is affecting businesses across China.
As one region after another locks down, companies struggle and delays hinder the production and transportation of goods.
Goods sitting idle in warehouses or containers will head to the U.S., though many companies have adapted to shortages.
Shanghai's latest citywide lockdown has left residents anxious about being separated from their children, pets and struggling to find food.
Omicron might play out in a similar way to delta, with a sharp drop in consumer spending. Tourism in particular would likely take a big hit.
Roopam Carroll runs a day care center in Nottingham, England. She explains how caregivers enable other kinds of work.