Counting television viewers outside their homes

May 16, 2017
For live-event outlets like ESPN and news channels, this data is critical.
Fans gather to watch a soccer game at a New York City pub.
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Viacom's to-do list: Catch up to the Netflixes

Aug 19, 2016
The company needs to renew its studio and cable channels, and get programs in front of non-TV viewers.
A sign hangs on the offices of Viacom in Times Square. 
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