With so much going on in the world, Marketplace is here for you. Support public news for public good. Donate Today!

At Dollar General, sales of "consumable" goods are up. But profits are down.

Aug 29, 2024
The retailer can only raise prices so much — households that earn less than $35,000 a year account for 60% of its sales.
Even when wholesale prices for its goods rise, Dollar General can only charge its customers so much. 
Scott Olson/Getty Images