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Novartis moves away from mass-market drugs

by Janet Babin Sep 25, 2018
New chief executive plots a fresh course for the pharmaceutical giant.

How a 109-year-old company keeps up with changes in advertising

by Eliza Mills Mar 30, 2018
Dairy company Tillamook is more than 100 years old. How has their ad strategy changed?
Behind the scenes at an advertising space at 72andSunny.
Courtesy of 72andSunny
My Economy

How NAFTA negotiations might affect the tequila business

by Robert Garrova Aug 15, 2017
Javier Martinez, CEO of Martinez Brands, said NAFTA negotiators need to be "firm" in discussions.
Patron Distillery employees put labels and check bottles of tequila during the process of production in Atotonilco, Jalisco State, Mexico.
HECTOR GUERRERO/AFP/Getty Images