Older athleisure brands like Lululemon have had a rocky year. But Americans’ appetite for exercise offers a glimmer of hope.
“We hear about two-thirds of our consumers saying they’re ready to swap out clothes,” Elizabeth Spaulding says.
An uptick in dress sales at Urban Outfitters suggests that people are looking ahead to a time when it’s safer to socialize.
The pandemic has downstream effects all throughout the supply chain.
