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Children's toys

Shelf Life

Cracking the Rubik's Cube

by Kai Ryssdal and Cerise Castle
Oct 19, 2016
In his book, Ian Scheffler gives competitive puzzle solving a twist.
 
Sonny Abesamis/Flickr
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Hasbro deal enhances its animation potential

by Reema Khrais
Jul 18, 2016
The toymaker's acquisition of Irish animation firm Boulder Media will pay off.
Optimus Prime attends the opening of a Transformers ride at Universal Orlando. 
Gustavo Caballero/Getty Images
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A bumper year for toys

by Noel King
Nov 26, 2015
Toy sales might be a bright spot this holiday season.
A child watches a screen promoting a Star Wars toy at a store selling Star Wars merchandise in Los Angeles, California on October 29, 2015.
FREDERIC J. BROWN/AFP/Getty Images
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Big Fun Toys plays the niche card

by Molly Wood , Mukta Mohan and Hayley Hershman
Aug 31, 2015
Owner Steve Presser fights online shopping and price checking with kindness.
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Hasbro's new princesses, and growth strategy

by Tim Fitzsimons
Apr 20, 2015
Hasbro has long been known for brands like Nerf and G.I. Joe.
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Learning Curve

Fuhu: The company that grew 158,000 percent in 2014

by Adriene Hill and Tommy Andres
Dec 30, 2014
Leaders of Fuhu don't want company to lose entrepreneurial spirit amid all the expansion.
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