broadcast television

They want spots to be responsive to what’s on the screen. Enter agentic AI, which mirrors how online advertising works by buying and selling ads so campaigns can adjust.

Consumers are not only cancelling their Disney subscriptions, they’re boycotting the companies who advertise with affiliates owned by Nexstar and Sinclair. 

The Jimmy Kimmel controversy underscored how vulnerable late-night show hosts are when employed by major conglomerates. 

Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.