The Republican National Convention has wrapped up in Tampa, Florida, after last night’s big speech by Mitt Romney. And perhaps more than anything else, the week was an attempt by the GOP to shape its own brand and message on its own terms. So how’d they do? For answers, let’s bring in Don Goldberg. He’s […]
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?