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Using technology to find the perfect pair of jeans
The key to finding the perfect fit? Matching your shape to the right pair of jeans. A Bloomingdale's in California thinks it has the high-tech solution.
Bloomie's new calling card
Taking its cue from grocery stores and drug stores, Bloomingdale's will offer a loyalty card that is not tied to a store credit card. The cards go to shoppers, but the department store chain may reap the biggest rewards.