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Marketplace

Holiday hiring hustle and bustle

Nov 15, 2019

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Craft spirits and craft brewers compete for thirsty consumers

by Maggie Mullen May 9, 2019
It's a hard-fought battle for market share.
A customer sips on a glass of craft beer at a California brewery.
Justin Sullivan/Getty Images

Cocktail developers mix it up at the Kentucky Derby

by Ashlie Stevens Apr 23, 2019
The mint julep now has some stiff competition.
 A detail of mint juleps packed in pack ice during the Kentucky Derby at Churchill Downs.
Jamie Squire/Getty Images

Pepsi takes aim at health-conscious consumers

by Renata Sago Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
stocksnapper/iStock/Getty Images Plus

As cider market grows, a push to appeal to higher-end consumers

by Britta Greene Dec 12, 2018
Cider sales in the U.S. have grown over the past decade. But some cider makers say the the market still isn’t valuing their product for what it’s worth.
Orchards in Lebanon, New Hampshire belonging to Steve Wood, of Farnum Hill Ciders, where he grows apples specifically for cider making.  
Britta Greene for Marketplace

Keurig and Dr Pepper aim for smooth, sweet merger

by Andy Uhler Jan 29, 2018
Keurig Green Mountain, the single-serve coffee pod maker, announced today that it will be merging with Dr Pepper Snapple Group in a deal worth an estimated $20 billion. Merging the hot and cold beverage brands will give a big boost…

Why do we love La Croix so much?

by Lizzie O'Leary Sep 15, 2017
The flavored soda water has been around for over three decades. What makes it taste so good?
Tangerine-flavored La Croix in a cooler. If this resembles your fridge, then you're not alone. 
Randy Shropshire/Getty Images

The challenges of getting on grocery store shelves

by Annie Baxter Jan 3, 2017
Small food and beverage manufacturers often lack the distribution muscle to keep their products well stocked at stores.
Small food and beverage manufacturers lack distribution muscle, compared to some of their big name competitors

 
Annie Baxter/Marketplace

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How effective is a tax on soda?

by Tracey Samuelson Jun 9, 2016
Philadelphia is set to become the first major city to introduce a soda tax.

Why pecan pie potato chips spur grocery sales

by Kai Ryssdal Dec 3, 2013
Notice an abundance of peppermint and eggnog flavored foods at the grocery store this time of year? Here's why.

Budweiser ties one on to boost sales

by Queena Kim May 6, 2013
Bud releases a new can today shaped like a bow-tie and tests the theory that packaging alone can pay off.