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Why Apple would want to buy Beats

May 9, 2014
Apple reportedly wants to by Beats Electronics... but it's hard to figure out why.
The image illustrates the White Solo Beats by Dr. Dre. Apple is allegedly in talks to purchase Beats eletronics- an acquisition that would cost a reported $3.2 billion.
Matthew Raymundo/ Via Wikimedia Commons

Dre, Beats, headphones and possible cultural domination

Sep 27, 2013
A private equity group is investing in Dr. Dre’s Beats Electronics. It’s a vote of confidence in the company’s ability to be more than a fad.