After NBA finals, will Heat do a cooldown?

Jun 22, 2012
The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?

NBA viewership up despite shortened season

Jun 12, 2012
Jeremy Lin and other dramatic storylines have more people watching.

March Madness nets big benefits for Cinderella schools

Mar 22, 2012
The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.

How much productivity will be lost during March Madness?

Mar 12, 2012
It's a pretty big number, but it also won't matter much in the grand scheme of things.

Linsanity sweeps America

Feb 15, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.

The profit boost from 'Linsanity'

Feb 13, 2012
Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.

PODCAST: Shed your tie for Mother Earth, Will Ferrell's beer of choice

Dec 15, 2011
With the Iowa caucuses just a few weeks out, we take at closer look at the economic policies of Republican candidate Newt Gingrich. Federal student aid programs could be on the chopping block. Russia is about to get its invitation…
There is a new plan to help save the planet and prevent global warming... by taking off your tie.
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Mid-day Extra: Another basketball star moves to L.A.

Dec 15, 2011
Point guard Chris Paul is moving to Los Angeles to play for the Clippers. What can that do for his own fame, and for the team's success down the line?

NBA reaches tentative deal

Nov 28, 2011
After months of deadlock, the National Basketball Association has reached a deal to begin the season on Christmas.

Cancelled NBA season could mean TV ratings dip

Nov 16, 2011
With the possibility of an NBA season looking increasingly grim, many television companies could soon feel the hurt, and need to find ways to fill the gap in their programming this winter.