Nike and LeBron make a lifelong commitment

Dec 7, 2015
LeBron keeps making buckets — of cash.

Can the Warriors' winning streak bring in big bucks?

Dec 1, 2015
Winning games is great for fans but does a streak affect sales or advertising?

In the NBA, 'Hack-a-Shaq' is fouling ratings, too

May 12, 2015
The strategy of fouling bad free-throw shooters can be effective, but slows the game

Why NBA is first U.S. pro league to go to Cuba

Apr 20, 2015
The NBA plans a basketball clinic in Cuba for later this month.

Philadelphia 76ers: worst or best NBA strategy?

Apr 10, 2015
It's one of the NBA's poorest performing teams. Are managers villains or geniuses?

ESPN doubles as the Grinch

Apr 8, 2015
Twelve-year-old Sam Holtz just wants his prize already.

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For one Vegas sports book, it's anyone but Kentucky

Apr 3, 2015
William Hill sports book is on the hook if Kentucky goes undefeated.

Coach Dean Smith calls one last play before passing away

Mar 26, 2015
Even Michael Jordan gets a check.

Big labor's March Madness problem

Mar 19, 2015
Millions of Americans filled out brackets this year — while on the clock