For the NFL and NBA, more points mean more money

Jan 3, 2019
The NFL playoffs begin this weekend amid a scoring boom in football — and basketball as well.
Los Angeles Rams teammates Josh Reynolds #83 and Tyler Higbee #89 celebrate a touchdown during the highest-scoring Monday Night Football game ever on November 19, 2018.
Sean M. Haffey/Getty Images

Cleveland businesses brace for LeBron James' departure

Jul 10, 2018
LeBron James has announced he’s leaving his hometown Cleveland Cavaliers for the second time, heading west to join the 16-time national champion Los Angeles Lakers. After his first departure in 2010 for Miami, Cleveland restaurant owners noticed a slump in business as fewer people came out for games at the Quicken Loans Arena, but business […]
LeBron James of the Los Angeles Lakers attends a quarterfinal game of the 2018 NBA Summer League between the Lakers and the Detroit Pistons at the Thomas & Mack Center on July 15, 2018 in Las Vegas, Nevada. 
Ethan Miller/Getty Images

With NBA picks, data can only take you so far

Jun 20, 2018
The NBA draft takes place tomorrow in Brooklyn, when teams make big bets on young players, hoping they might been the next LeBron James or Steph Curry, that once-in-a-generation player who can transform a team’s fortunes. But these players are notoriously risky investments. Click the audio player above to hear the full story. 

March Madness means lots of illegal sports betting

Mar 22, 2018
A New Jersey casino gambling case before the Supreme Court could open the door for more legal sports gambling.
A general view as the Miami Hurricanes face the Wichita State Shockers during the second round of the 2016 NCAA Men's Basketball Tournament at Dunkin' Donuts Center on March 19, 2016 in Providence, Rhode Island. 
Tim Bradbury/Getty Images

For NBA stars, branding goes beyond the court

Jun 22, 2017
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
NBA Prospect Lonzo Ball speaks with the media after a workout with the Los Angeles Lakers at Toyota Sports Center on June 7 in El Segundo, California.
Sean M. Haffey/Getty Images

Nike makes a full-court press

Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but the competition is gaining. Click the audio player above to hear the full story.

March Madness at work: the cost of lost productivity

Mar 3, 2017
What's bad for business is good for morale.
Ryan Spangler, #00 of the Oklahoma Sooners, and Daniel Ochefu, #23 of the Villanova Wildcats, battle for the ball during the 2016 NCAA Men's Final Four Semifinal in Houston.
Streeter Lecka/Getty Images

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Nike's future concerns analysts

Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
One analyst says that Nike's problem is its focus on basketball shoes.
Doug Pensinger/Getty Images

NBA and Twitter ink deal

Jul 20, 2016
The NBA is set to produce more exclusive content for Twitter. The move should appeal to younger basketball fans.
The Golden State Warriors go up against the San Antonio Spurs back in April.
Thearon W. Henderson/Getty Images

Being present in virtual reality

Jul 4, 2016
Felix & Paul Studios share some of the secrets to creating VR experiences.
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