For NBA stars, branding goes beyond the court

Jun 22, 2017
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
NBA Prospect Lonzo Ball speaks with the media after a workout with the Los Angeles Lakers at Toyota Sports Center on June 7 in El Segundo, California.
Sean M. Haffey/Getty Images

Nike makes a full-court press

Mar 21, 2017
March Madness is upon us and college basketball teams aren’t the only ones competing. The games are also a battleground for shoe and apparel brands like Nike, Adidas and Under Armour. Nike still rules when it comes to sponsorships, but…

March Madness at work: the cost of lost productivity

Mar 3, 2017
What's bad for business is good for morale.
Ryan Spangler, #00 of the Oklahoma Sooners, and Daniel Ochefu, #23 of the Villanova Wildcats, battle for the ball during the 2016 NCAA Men's Final Four Semifinal in Houston.
Streeter Lecka/Getty Images

Nike's future concerns analysts

Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
One analyst says that Nike's problem is its focus on basketball shoes.
Doug Pensinger/Getty Images

NBA and Twitter ink deal

Jul 20, 2016
The NBA is set to produce more exclusive content for Twitter. The move should appeal to younger basketball fans.
The Golden State Warriors go up against the San Antonio Spurs back in April.
Thearon W. Henderson/Getty Images

Being present in virtual reality

Jul 4, 2016
Felix & Paul Studios share some of the secrets to creating VR experiences.
Wikimedia Commons

Oklahoma City anxiously awaits Kevin Durant's decision

Jul 1, 2016
As of today, Durant is a free agent. His arrival eight years ago shaped the city.
A Kevin Durant banner has been displayed on the exterior of the Oklahoma City Convention Center across the street from Chesapeake Energy Arena.
Greg Echlin

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The NBA doesn't pay overtime

Jun 8, 2016
More games doesn't exactly mean more pay for the players.
Stephen Curry #30 of the Golden State Warriors goes up for a shot against LeBron James #23 of the Cleveland Cavaliers in the first half in Game 2 of the 2016 NBA Finals at ORACLE Arena on June 5, 2016 in Oakland, California. 
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Ratings, ad revenue and the NBA Finals

Jun 2, 2016
The NBA Finals start Thursday, with a rematch between Golden State and Cleveland.
LeBron James of the Cleveland Cavaliers shakes hands with Stephen Curry of the Golden State Warriors after the Warriors defeat the Cavs to win Game 6 of the 2015 NBA Finals at Quicken Loans Arena last year.
Ezra Shaw/Getty Images

Why aren't people watching women's basketball?

Apr 5, 2016
For a lot of fans, March Madness ended with Villanova's buzzer-beater. Why?
Moriah Jefferson of the Connecticut Huskies shoots against Gabriella Hanson of the Oregon State Beavers in the second quarter during the semifinals of the 2016 NCAA Women's Final Four Basketball Championship at Bankers Life Fieldhouse on April 3, 2016 in Indianapolis, Indiana.
Andy Lyons/Getty Images

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