Weighing the economics of airing a live car chase

May 8, 2015
Balancing the demand for drama and the potential danger.
Motorists wave as police cars pursue the Ford Bronco (white, R) driven by Al Cowlings, carrying fugitive murder suspect O.J. Simpson, on a 90-minute slow-speed car chase June 17, 1994 on the 405 freeway in Los Angeles, California.
Getty Images/ MIKE NELSON / Staff

In the car evaluation industry, everyone is a winner

Mar 4, 2014
Oh, your car won an award? So did everyone else's.

Auto industry revs engines with Super Bowl ads

Feb 6, 2012
Chevy snubs Ford pick-up in 'apocalypse' commercial while Clint Eastwood boasts Detroit's comeback with inspirational "second half" speech