Some cultural institutions are facing severe budget shorfalls, but most have a surplus of art that can be easily converted to cash.
They have more than just industry trends to keep an eye on.
"I want people to walk away recognizing workers in their daily life ... and possibly feel a little less alone walking away," says the exhibit's co-curator.
The lines are long but entry is free. So how can the Smithsonian's Hirshhorn capitalize on its 'blockbuster'?