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The Greenwash Brigade

Get a grip: Audi's controversial green police

by Heidi Siegelbaum Feb 16, 2010
I must be the only environmentally active person in the United States who leans in the direction of actually liking the controversial Audi Super ...
The Greenwash Brigade

New report: Greenwash grows in a bad economy

by Janne K. Flisrand Apr 15, 2009
(Images via Terrachoice) Greenwashing is up an average of 79% since 2007 (a rare expanding economic sector these days). Apparently, companies h...
The Marketplace Reader

Bad buzz on Seinfeld and Gates ad

by Lori Stassi Sep 8, 2008
Microsoft's new commercial with Jerry Seinfeld isn't exactly drawing rave reviews. Here are a few of the headlines:...
The Greenwash Brigade

Taking the temperature on Olympics greenwash

by Dennis Markatos Aug 19, 2008
This Olympics has been a special one. The accomplishments of Michael Phelps, Usain Bolt, Yang Wei & co. show us all what the human body can do...
The Marketplace Reader

Despite Internet, Yellow Pages multiply

by Richard Core Aug 8, 2008
Now that just about every business' phone number and information is available online, the Yellow Page volumes in our home rarely get touched....
The Marketplace Reader

YouTube's advertising picture still fuzzy

by Richard Core Aug 8, 2008
Will enough advertisers display their brands next to user-generated videos to make YouTube as profitable as television? Executives from video...
The Marketplace Reader

Lots of barking over Verizon ad

by Richard Core Jul 22, 2008
Verizon has a new TV ad for the LG Dare phone that has set off a storm of complaints from animal rights groups, including the Humane Society of the...

Invest in Marketplace today

Ask not what Marketplace can do for you, but what you can do for Marketplace.

The Marketplace Reader

Reverting to 'booze culture'

by Richard Core Jul 21, 2008
Has the "Mad Men" TV show made drinking at the office hip again? Ad Age has a feature out today that says in-house bars at advertising agencies -- ...
The Marketplace Reader

Now boarding: passengers holding ads

by Richard Core Jul 15, 2008
Advertisers have found yet another open space -- and a client definitely in need of cash -- to push their products: the airline boarding pass. The...