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Advertising Marketing

Micro businesses and the pandemic

Why this small business said goodbye to the office for good

by Kai Ryssdal and Maria Hollenhorst
Mar 31, 2021
“We’re gonna save about $60,000 a year,” said Carolyn Walker, CEO and managing partner of Response Marketing in Connecticut.
The pandemic shrunk Response Marketing's revenue and forced the firm to go virtual. “I feel like if I made it through this, we can make it through anything,” says CEO Carolyn Walker.
Courtesy of Response
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More advertisers are joining the Facebook boycott

by Kristin Schwab
Jun 26, 2020
A number of civil rights groups are calling on companies to press pause on Facebook and Instagram advertising.
Facebook CEO Mark Zuckerberg speaks at a conference in 2018.
Justin Sullivan/Getty Images
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NBA's D-League partners with Gatorade

by Andy Uhler
Mar 14, 2017
The deal could pay off, but some fear the fans are tired of branding and advertising.
 A Gatorade sports bottle is seen before a basketball game.
Ethan Miller/Getty Images
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