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Advertising Marketing

Microbusinesses and the pandemic

Why this small business said goodbye to the office for good

by Kai Ryssdal and Maria Hollenhorst
Mar 31, 2021
“We’re gonna save about $60,000 a year,” said Carolyn Walker, CEO and managing partner of Response Marketing in Connecticut.
The pandemic shrunk Response Marketing's revenue and forced the firm to go virtual. “I feel like if I made it through this, we can make it through anything,” says CEO Carolyn Walker.
Courtesy of Response
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More advertisers are joining the Facebook boycott

by Kristin Schwab
Jun 26, 2020
A number of civil rights groups are calling on companies to press pause on Facebook and Instagram advertising.
Facebook CEO Mark Zuckerberg speaks at a conference in 2018.
Justin Sullivan/Getty Images
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NBA's D-League partners with Gatorade

by Andy Uhler
Mar 14, 2017
The deal could pay off, but some fear the fans are tired of branding and advertising.
 A Gatorade sports bottle is seen before a basketball game.
Ethan Miller/Getty Images
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