Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell trouble for tech companies.

AI promises to improve ad targeting. It can also generate content tailored to individuals.

As competition for ad space heats up, price rules help candidates but force outside groups to pay big.

Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.

Part of the reason: Social media platforms like TikTok are changing the way we shop online.

The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.

But political spending on air time isn't nearly what stations expected.