It’s a tough time to be launching a new business in this economy. Unless that business is a new WNBA franchise.

The WNBA had a breakout 2024 season. But if fans pull back on discretionary spending, it could be hard to keep the momentum.

After a historic 2024 season, players are after higher salaries, better family and retirement benefits and a larger cut of WNBA profits.

Superstar rookies Caitlin Clark, Angel Reese and Kamila Cardoso bring a new wave of fans and media attention to the professional game — and now the WNBA’s challenge is making it last.

Caitlin Clark is bringing more fans, media and money to the WNBA. Many argue that makes her five-figure rookie salary hard to square.

The league opens Friday with a record 38 sponsors.

By refusing to take to the court or field, players are trying to effect change. But how effective are they likely to be?

As athletes demand equal pay, a salary hike in women’s basketball is promising