The brands are merging to form a new publicly traded company. It could give fans of each fighting world a chance to learn to like the other.
It comes with the territory, and soon every sport could be pay-per-view.
UFC has lots of young viewers, and that makes martial-arts worth billions
A sport that’s struggled with a reputation for brutality tries to go mainstream.
Ronda Rousey defeated her opponent in just 34 seconds over the weekend.
Disrupts bloodsport.