It may have all started in a galaxy far, far way, but buying and selling vintage “Star Wars” merchandise is now a huge and growing market, worth millions of dollars.

Major publishing houses are looking to popular fan fiction sites to find new authors.

What Child is this? It was very un-Disney to leave the wee green one off store shelves this holiday season. Strategists explain why.

What started as a small gathering of comics enthusiasts in 1970 has turned into a massive testament to the power of fandom.

Seth Kubersky, who wrote the “Unofficial Guide to Disneyland,” says the new attraction is a way for Disney to compete with the Harry Potter-themed worlds at Universal theme parks.

Let's do the numbers on Starkiller Base.

Erich Schwartzel wrote about the tough tactics — like requiring 65 percent of ticket sales — for the Wall Street Journal.

Directors need to be creative but also be able to make a movie in the style that is already established.

“The force is strong with this one.”