Commentator John Ortved offers his bid to be the new pope.

Pope Benedict’s rare decision to resign won praise as a management move, but his tenure featured marketing and financial challenges.

As the head of the Catholic Church, Pope Benedict has been the leader of a troubled brand, as the church was hit hard by the clergy-sex-abuse scandals.

The pope announced today he would be resigning at the end of the month.

Pope Benedict XVI prepares to send out his first tweets after officially joining Twitter, and Facebook users fail to vote on their own privacy settings in a large enough numbers for change.

It's a whole new kind of follower.