Over the past two decades, some of the rarest Pokémon cards have increased in value by nearly 4,000%.
Pokémon is celebrating its 29th anniversary as one of the world’s biggest media brands. What’s behind its success?
Author Matt Alt describes how Japan’s pop culture, and its superfans, shaped sensibilities the world over.
The popular mobile phone game is making a comeback.
Pokemon Go isn't just a trivial distraction. It's the joy and community we need.
We've rounded up some of the best and worst examples of social media branding attempts.
Maybe catching Pokemon while visiting a memorial isn't a good idea…
