Julissa Germosen started the Latina Leadership Potential Award scholarship at Rutgers University in 2005.
After struggling to get bank loans, Jane Rodriguez borrowed from family members in order to open The New Romantics.
New research finds that Latinas accounted for $1.3 trillion in 2021, thanks largely to the daughters of immigrants.
“After having my urban hikes for about a year, I realized that if I wanted my business to grow, that I would need to focus full time on it, and that was a scary leap,” said Lisa Peña, owner of Urban Hikes Kansas City.
Big cuts in hospitality, health care and retail sectors leave Latinas vulnerable.
But Christy Haubegger tackled the magazine industry first.
Latinas seeking financial opportunity learn the basics about operating a business
A recent survey finds that Latina shoppers work harder to find deals and use more technology than other consumers.
!["We were a working class family," said Germosen. "As the first of my family [to go to college] we didn't know all the things that were needed to pay for college."](https://img.apmcdn.org/77d2600d036b863aa0eeeb665bdc632e540c0a9d/widescreen/65ea12-20251114-julissa-germosen-headshot-webp2000.webp)
