As Paramount and Netflix compete for Warner Bros. Discovery, the outcome could reshape how movies are made, released, and watched.
It’s been used for some time in applications designed to support, not replace, the work of human actors, writers and directors.
Despite restrictions on imported films in China, Hollywood movies easily topped the Chinese box office for more than two decades. Not anymore.
Rebranding can be especially challenging when the man himself is, in many ways, the brand.
