Tide, Duracell and Clorox are just some of the brand names flocking to the region.
Greenworks ™ cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's…
As I write, millions of you are using EPA-registered pesticides, likely without knowing it, in a marketing-induced frenzy to rid the world of…
The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared…
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party…