Bumble announced this week that it’s laying off nearly a third of its employees. Its stock prices have fallen sharply since its 2021 IPO.

Take Bumble. Its stock price started at around $70 a share when it went public in early 2021. It’s now around $14.

Along with pricey upgrades, some apps are rolling out lower-cost options as they try to rake in more dollars from subscribers.

As the number of new users has flattened, dating app companies are creating game-like scenarios and events to keep people engaged while they look for potential partners.

Apps, dating services, even matchmakers are trying to help adults find friends, for a price.