Last April, Bud Light became the target of a conservative boycott over a 45-second promotional video posted by a transgender influencer.
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
Anheuser-Busch InBev says beer sales were up in the third quarter, in part because some consumers shifted to “premium” brands.
A deal between Anheuser-Busch InBev and SABMiller could be worth $250 billion.
You may be surprised by the highest-selling suds in the world.
