Amid the craze in burgers made from nonmeat protein substitutes, KFC is joining the action with veggie-based “chicken.” For now, KFC will only offer the fake chicken at a single outlet in the Atlanta area.

The move comes as many chains are upping their meatless offerings: Beyond Meat plans to offer nonmeat “meatballs” at Subway. And Impossible Foods, following supply shortages at restaurant partners offering Impossible Burgers, now says it is fully stocked to meet demand.

Still, several analysts suggest nonmeat supply chains are still learning how to scale up.

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