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Apr 25, 2019

Ford invests $500 million in Rivian EV pickup truck

Will battery charge pose a challenge?

by Meghan McCarty Carino
Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California.
Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California.
Phillip Faraone/Getty Images for Rivian

Today, Ford announced a $500 million investment in Rivian, the electric vehicle startup. Rivian is known for its electric pickup truck and the two companies will reportedly work on a pickup together. However, an EV pickup with limited battery charge might be a tough sell for truck buyers looking for heavy-duty hauling capacity and range. If that’s the case, what is the market for an EV pickup?

 

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