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Ferrero seeks more U.S. shelf space with Kellogg deal

The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.

Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 
 
Jars of Nutella are displayed on a shelf at a market in San Francisco, California.   
Justin Sullivan/Getty Images

The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S.

Click the audio player above to hear the full story.

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