Marketplace®
Every story is an economic story

Ferrero seeks more U.S. shelf space with Kellogg deal

The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.

Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 
 
Jars of Nutella are displayed on a shelf at a market in San Francisco, California.   
Justin Sullivan/Getty Images

The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S.

Click the audio player above to hear the full story.

Related Topics

Latest Episodes

View All Shows
  • Marketplace Morning Report
    8 hours ago
    7:09
  • Million Bazillion
    12 hours ago
    30:57
  • Marketplace Tech
    12 hours ago
    12:45
  • Marketplace
    a day ago
    25:17
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33