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Why Apple encourages holders of its new credit card not to swipe it

Apple’s launch event Monday for the first time included no new iPhones, Macs, Apple Watches or other devices.

Why Apple encourages holders of its new credit card not to swipe it
Eric Thayer/Getty Images

Apple’s launch event Monday for the first time included no new iPhones, Macs, Apple Watches or other devices. But the company is launching one new piece of hardware: a credit card, which the company paradoxically encourages its holders not to swipe. It makes sense when combined with the slew of new services that the company hopes will make up a greater portion of its profits.

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