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Beatlemania is alive and well in the band’s hometown of Liverpool

Growing Beatles tourism has helped other businesses in Liverpool — many hotels, restaurants and shopping centers have opened up in recent years.

Beatlemania is alive and well in the band’s hometown of Liverpool
PETER SKINGLEY/AFP/Getty Images

The city of Liverpool is almost synonymous with the Beatles. Almost 50 years after the band split up, the place is a sort of Beatles Disney Land: there’s a Beatles-themed hotel, a Beatles museum and plenty of shops with all kinds of Beatles merchandise. Fans come from all over the world to see where the story of the Fab Four all started — and this Beatlemania is bringing around  $104 million to the region every year.

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