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Blackberry users don’t care what analysts say

Mock it all you want. Blackberry has staying power.

Blackberry users don’t care what analysts say
Kevork Djansezian/Getty Images

Blackberry is scheduled to report third-quarter earnings before Thursday’s opening bell, and analysts will be looking for signs of growth after months of decline. Most people still associate Blackberry with the click-clack of tiny buttons. The beloved smart devices still enjoy a cult-like following among die-hard fans. But hardware is just a small, shrinking part of Blackberry’s business these days.

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Correction (Dec. 19, 2018): The original audio introduction to this story misidentified one of the products made by Blackberry. The error has been deleted.  

 

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