Oct 20, 2018
P&G posts gains thanks to growing Shave Club. Wait. What?
Procter & Gamble posted its strongest quarterly sales growth after five years of no growth. Some savvy rebranding of old, familiar products and the introduction of organics has helped pull in younger customers. The company also trimmed its marketing budget worldwide, and there’s been a lot of growth in the subscription Gillette Shave Club. Click […]
by Erika Beras
Procter & Gamble posted its strongest quarterly sales growth after five years of no growth. Some savvy rebranding of old, familiar products and the introduction of organics has helped pull in younger customers. The company also trimmed its marketing budget worldwide, and there’s been a lot of growth in the subscription Gillette Shave Club.
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