Marketplace®

Daily business news and economic stories

Why do marketers group the public into age categories?

The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway? Click the audio player above to hear the full story. 

The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway?

Click the audio player above to hear the full story. 

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    8 hours ago
    25:19
  • Make Me Smart
    13 hours ago
    19:00
  • Marketplace Morning Report
    16 hours ago
    6:55
  • Marketplace Tech
    20 hours ago
    8:33
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45