Jan 20, 2018
What’s the strategy behind Amazon’s decision to hike monthly Prime membership rates?
Amazon is raising its monthly Prime membership rate, from $10.99 to $12.99. But the annual membership cost is staying the same, at $99. So what’s the logic here? Is Amazon trying to push more people into becoming annual members? Might the price hike prompt some people to drop the service altogether? What are the pros […]
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