Business books deliver new buzz words with the old hype

Want to realize your untapped potential? How about boost your ______. Those are the kind of promises that grace the cover of some of the 11,000 business books published in the United States each year. But has the language used to to market these books changed over time? Miriam Quick analyzed decades’ worth of business and self-help book titles to see what trends emerged. Marketplace host Kai Ryssdal spoke with Quick about the results of her findings, which were published by the BBC. 

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