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Amazon takes aim at the low-income shopper

Amazon announced a plan today that will make its Prime membership cheaper for people receiving government assistance. If you’re getting food stamps, say, Amazon will sell you Prime for about $5.99 a month. That’s less than the full-price monthly option of $10.99. Behind the move: Amazon, again, is going toe-to-toe with Walmart. Click the audio […]

Amazon announced a plan today that will make its Prime membership cheaper for people receiving government assistance. If you’re getting food stamps, say, Amazon will sell you Prime for about $5.99 a month. That’s less than the full-price monthly option of $10.99. Behind the move: Amazon, again, is going toe-to-toe with Walmart.

Click the audio player above to hear the full story.

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