Why investors want companies like Blue Apron to go public

The meal-kit delivery company Blue Apron has filed to go public. Investors hoping to get a piece at the IPO or later will be buying into a company that’s got a young customer base and that’s growing fast. But it’s a company with a business model that’s not all that complicated, shall we say. So what are investors really getting for their money with a company like that? 

Click the audio player above to hear the full story.