Store-branded cards are a life raft for sinking retail

Department stores, those vestiges of the past, just can’t catch a break these days. Yesterday, shares of both Macy’s and Kohl’s plummeted as investors grow more pessimistic about brick-and-mortar retail in an e-commerce world. There is one silver lining: Business from store-branded credit cards is up, but it likely won’t be enough to reverse the overall trend.

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