Marketplace®

Daily business news and economic stories

Staid AAA hopes to get a lift from car-sharing

You know AAA as the big truck that comes to help when your car breaks down on the highway. But the auto club was an original mobility disrupter, one of the first car-service companies back when people were trading in their horses for a Model T. Now it’s the latest entrant to the car-sharing market. […]

You know AAA as the big truck that comes to help when your car breaks down on the highway. But the auto club was an original mobility disrupter, one of the first car-service companies back when people were trading in their horses for a Model T. Now it’s the latest entrant to the car-sharing market. AAA’s “Gig” is rolling out in San Francisco as a bid to lure younger members.

Click the audio player above to hear the full story.

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    7 hours ago
    25:19
  • Make Me Smart
    12 hours ago
    19:00
  • Marketplace Morning Report
    15 hours ago
    6:55
  • Marketplace Tech
    19 hours ago
    8:33
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45