Marketplace®
Every story is an economic story

Corporate America’s Trump dilemma

Many companies have found themselves in the political spotlight with this new administration.

It used to be easy for U.S. corporations to stay away from politics. Now, not so much. President Trump calls out companies and industries directly on Twitter or in summonses to Washington. It’s hard for chief executives to ignore his prodding, invitations or policies. But when they do respond, they risk alienating their own consumers who feel strongly about Trump — one way or the other. What’s corporate America to do?

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    5 hours ago
    25:16
  • Marketplace Morning Report
    12 hours ago
    5:54
  • Marketplace Tech
    17 hours ago
    8:19
  • This Is Uncomfortable
    5 days ago
    27:11
  • Million Bazillion
    7 days ago
    12:18
  • Make Me Smart
    4 months ago
    24:33