It is not a good day for Yahoo. It’s already trying to recover from news earlier this year that more than 500 million user accounts had been hacked. And yesterday we learned of a second breach. Unidentified hackers stole private info of more than one billion users back in 2013 — it’s the largest data breach in history.

So does all of this really damage the trust of its users? Why are some of them still sticking around?